Solo Founder Coachsolo founder coach
Peter Gustafson, founder of Solo Founder Coach
ABOUT

I've built two businesses from scratch. Now I help other solo founders do the same.

I'm building Coachstack, an all-in-one platform for coaching businesses, and Solo Founder Coach, where I work 1-on-1 with bootstrapped founders. I use no-code tools, AI, and a decade of B2B SaaS experience to do what most people think takes a team. I coach because I know what it's like to be in the thick of it with nobody to pressure-test your decisions.

10+

Years in B2B SaaS

5

Industries

$3M

ARR Managed

BACKGROUND

A decade of building at startups before building my own.

I spent 10+ years working across Customer Success, Product Management, Solutions Engineering, and Operations at B2B SaaS startups and enterprise companies. Fintech, health tech, climate tech, media tech, SMB tech. I've seen what works and what doesn't from the inside.

At nZero, I managed roughly $3M in ARR as a Customer Success leader. At the American Medical Association, I led digital product initiatives. Each role taught me something different about how businesses actually grow: how to listen to customers, how to build products people want, and how to sell without being pushy.

I earned my MBA from the University of Illinois Urbana-Champaign, where I focused on business analytics and entrepreneurship. But the most useful education has been building my own thing from scratch.

MY APPROACH

Coaching that's built around where you actually are.

Most coaching programs follow a fixed curriculum. Mine doesn't. Every session starts with one question: what phase are you in right now?

Phase-based, not one-size-fits-all

Pre-idea? We find a problem worth solving. Validating? We get real customer signal. Building? We make something people will pay for. Your phase determines everything.

Your priorities drive the work

Your phase determines your priorities, and your priorities determine what we work on together. No generic curriculum. No busywork.

I build the tools I teach

The frameworks and systems I use in coaching are the same ones I use to build my own business. When I recommend a strategy, it’s because I’ve tested it myself.

Peter Gustafson
BEFORE COACHSTACK

I've done this before, in a completely different industry.

Before Coachstack, I stepped in as Fractional Executive Director at Food Safety News, a media organization that was running on an outdated business model. I rebuilt the website, launched a membership program, restructured the newsletter, set up donation infrastructure, and led the legal conversion to a 501(c)(3) nonprofit.

I operated as a solo founder inside an existing organization: same constraints, same ambiguity, same "figure it out with limited resources" energy. Today I serve as President of the Board.

That experience is why I coach with such conviction that you don't need a big team or a big budget to transform a business. You need clarity, focus, and the willingness to do the work.

FAQ

Questions about coaching with me

Want to work together?

Book a free 45-minute coaching call. You'll leave with clarity on your phase and a plan for the next 7 days, whether we work together or not.

Or take the free Phase Finder first →